Tell your friends about this item:
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing Maria Teresa Cuomo-Pantea Foroudi
Price
CA$ 345.99
excl. VAT
Ordered from remote warehouse
Expected delivery Sep 25 - Oct 13
Get notified about new Maria Teresa Cuomo-Pantea Foroudi releases
Our customers say:
Add to your iMusic wish list
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing
Maria Teresa Cuomo-Pantea Foroudi
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
312 pages, 10 Tables, black and white; 11 Line drawings, black and white; 18 Halftones, black and wh
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 29, 2023 |
| ISBN13 | 9781032204857 |
| Publishers | Taylor & Francis Ltd |
| Pages | 308 |
| Dimensions | 150 × 220 × 20 mm · 860 g |
| Language | English |
| Editor | Cuomo, Maria Teresa (University of Salerno, Italy) |
| Editor | Foroudi, Pantea (Middlesex University London, UK) |
