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Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits Cfe Lonnie Helgerson
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Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits
Cfe Lonnie Helgerson
Five Pennies is 'THE FIELD MANUAL' for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 'Best of Class' Franchise Brands to learn from - and 10 'Mega-Wreck' stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a 'Best Practices' Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System
192 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 10, 2012 |
| ISBN13 | 9780985181000 |
| Publishers | Helgerson Franchise Group |
| Pages | 192 |
| Dimensions | 165 × 239 × 24 mm · 466 g |
| Language | English |
