The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy - Jennifer Janson - Books - Harriman House Publishing - 9780857193551 - October 16, 2014
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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy

Jennifer Janson

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The Reputation Playbook: A winning formula to help CEOs protect corporate reputation in the digital economy

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

238 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2014
ISBN13 9780857193551
Publishers Harriman House Publishing
Pages 238
Dimensions 215 × 140 × 18 mm   ·   312 g
Language English  

See all of Jennifer Janson ( e.g. Paperback Book )