The Problem of Political Marketing - Savigny, Dr Heather (De Montfort University, Leicester) - Books - Bloomsbury Publishing PLC - 9780826428561 - August 15, 2008
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The Problem of Political Marketing

Savigny, Dr Heather (De Montfort University, Leicester)

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The Problem of Political Marketing

Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics.

176 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2008
ISBN13 9780826428561
Publishers Bloomsbury Publishing PLC
Pages 158
Dimensions 163 × 242 × 18 mm   ·   378 g
Language English  

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