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Superior Customer Value: Finding and Keeping Customers in the Now Economy Weinstein, Art (Nova Southeastern University, USA) 4th edition
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Superior Customer Value: Finding and Keeping Customers in the Now Economy
Weinstein, Art (Nova Southeastern University, USA)
This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.
214 pages, 16 Line drawings, black and white; 3 Halftones, black and white; 19 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 4, 2018 |
| ISBN13 | 9780815380009 |
| Publishers | Taylor & Francis Inc |
| Pages | 222 |
| Dimensions | 150 × 220 × 20 mm · 430 g |
| Language | English |
