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Media Performance: Mass Communication and the Public Interest McQuail, Denis, MA, PhD, DipPSA,
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Media Performance: Mass Communication and the Public Interest
McQuail, Denis, MA, PhD, DipPSA,
Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.
368 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 12, 1992 |
| ISBN13 | 9780803982956 |
| Publishers | SAGE Publications Inc |
| Pages | 368 |
| Dimensions | 150 × 220 × 10 mm · 550 g |
| Language | English |
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