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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 21, 1999 |
| ISBN13 | 9780761917427 |
| Publishers | SAGE Publications Inc |
| Pages | 344 |
| Dimensions | 156 × 229 × 11 mm · 514 g |
| Language | English |
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