A General Theory of Competition: Resources, Competences, Productivity, Economic Growth - Marketing for a New Century - Shelby Dean Hunt - Books - SAGE Publications Inc - 9780761917298 - January 28, 2000
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A General Theory of Competition: Resources, Competences, Productivity, Economic Growth - Marketing for a New Century 1st edition

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Shelby Hunt draws on economics, management, marketing and sociology to articulate resource-advantage theory. the author proceeds to illustrate how and why his theory may be used to explain and predict economic phenomena.


320 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 28, 2000
ISBN13 9780761917298
Publishers SAGE Publications Inc
Pages 320
Dimensions 152 × 228 × 18 mm   ·   450 g
Language English  

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