Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor - Larry Silver - Books - Princeton University Press - 9780691130194 - May 4, 2008
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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

Larry Silver

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Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor

Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority. The Holy Roman Emperor Maximilian I (1459-1519) was, this title argues, the first ruler to exploit the propaganda power of printed images and text. It explores how Maximilian used illustrations and other visual arts.

320 pages, 100 halftones.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 4, 2008
ISBN13 9780691130194
Publishers Princeton University Press
Pages 320
Dimensions 215 × 265 × 23 mm   ·   1.11 kg
Language English  
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