Theory of the Gimmick: Aesthetic Judgment and Capitalist Form - Sianne Ngai - Books - Harvard University Press - 9780674984547 - June 16, 2020
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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Sianne Ngai

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Theory of the Gimmick: Aesthetic Judgment and Capitalist Form

Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.

416 pages, 38 photos, 4 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 2020
ISBN13 9780674984547
Publishers Harvard University Press
Pages 416
Dimensions 242 × 166 × 38 mm   ·   662 g
Language English  
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