Herd: How to Change Mass Behaviour by Harnessing Our True Nature - Earls, Mark (Brighton, UK) - Books - John Wiley & Sons Inc - 9780470060360 - January 26, 2007
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Earls, Mark (Brighton, UK)

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

368 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2007
ISBN13 9780470060360
Publishers John Wiley & Sons Inc
Pages 368
Dimensions 161 × 237 × 25 mm   ·   648 g

See all of Earls, Mark (Brighton, UK) ( e.g. Hardcover Book and Paperback Book )