Global Issues in Pharmaceutical Marketing - Prevel Katsanis, Lea (Concordia University, Canada) - Books - Taylor & Francis Ltd - 9780415895316 - September 2, 2015
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Prevel Katsanis, Lea (Concordia University, Canada)
Global Issues in Pharmaceutical Marketing 1st edition

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This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

272 pages, 16 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 2, 2015
ISBN13 9780415895316
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 260 × 197 × 18 mm   ·   594 g
Language English  

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