Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management - Chhabra, Deepak (Arizona State University, USA) - Books - Taylor & Francis Ltd - 9780415777049 - April 19, 2010
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Chhabra, Deepak (Arizona State University, USA)
Sustainable Marketing of Cultural and Heritage Tourism - Routledge Critical Studies in Tourism, Business and Management 1st edition

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

256 pages, 25 black & white illustrations, 25 black & white tables, 15 black & white halftones, 10 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2010
ISBN13 9780415777049
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 166 × 240 × 20 mm   ·   518 g
Language English  

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