Marketing Database Analytics: Transforming Data for Competitive Advantage - Banasiewicz, Andrew D. (Boston University, USA) - Books - Taylor & Francis Ltd - 9780415657877 - May 2, 2013
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Banasiewicz, Andrew D. (Boston University, USA)
Marketing Database Analytics: Transforming Data for Competitive Advantage 1st edition

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Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions.

408 pages, 15 black & white tables, 132 black & white line drawings

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 2, 2013
ISBN13 9780415657877
Publishers Taylor & Francis Ltd
Pages 376
Dimensions 186 × 253 × 27 mm   ·   858 g
Language English  

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