Facets of Corporate Identity, Communication and Reputation - Tc Melewar - Books - Taylor & Francis Ltd - 9780415405287 - April 9, 2008
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Tc Melewar
Facets of Corporate Identity, Communication and Reputation 1st edition

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Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.

256 pages, 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 9, 2008
ISBN13 9780415405287
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 155 × 234 × 15 mm   ·   390 g
Language English  
Editor Melewar, Tc (Middlesex University London, UK)

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