Brand Hollywood: Selling Entertainment in a Global Media Age - Grainge, Paul (University of Nottingham, UK) - Books - Taylor & Francis Ltd - 9780415354059 - October 30, 2007
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Brand Hollywood: Selling Entertainment in a Global Media Age 1st edition

Grainge, Paul (University of Nottingham, UK)

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Brand Hollywood: Selling Entertainment in a Global Media Age 1st edition

Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.

224 pages, 18 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2007
ISBN13 9780415354059
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 158 × 234 × 17 mm   ·   350 g
Language English  
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