Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia - Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK) - Books - Taylor & Francis Ltd - 9780415323130 - February 25, 2014
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Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
Marketing and Consumption in Modern Japan - Routledge Studies in the Growth Economies of Asia 1st edition

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

276 pages, 55 black & white illustrations, 13 black & white tables, 41 black & white halftones, 14 b

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2014
ISBN13 9780415323130
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 155 × 240 × 20 mm   ·   574 g
Language English  

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