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Brands - Routledge Introductions to Media and Communications 1st edition
Marcel Danesi
Brands - Routledge Introductions to Media and Communications 1st edition
Marcel Danesi
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.
176 pages, 7 Line drawings, black and white; 15 Halftones, black and white; 18 Tables, black and whi
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 17, 2006 |
ISBN13 | 9780415279970 |
Publishers | Taylor & Francis Ltd |
Pages | 172 |
Dimensions | 362 g |
Language | English |
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