The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing - Jose M. Alvarez-Monzoncillo - Books - Taylor & Francis Ltd - 9780367680916 - May 27, 2024
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Jose M. Alvarez-Monzoncillo
The Dynamics of Influencer Marketing: A Multidisciplinary Approach - Routledge Studies in Marketing

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This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.

210 pages, 4 Tables, black and white; 4 Line drawings, black and white; 5 Halftones, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 27, 2024
ISBN13 9780367680916
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 234 × 155 × 15 mm   ·   350 g
Language English  
Editor Alvarez-Monzoncillo, Jose M.

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