Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals - Andrew A. Mitchell-Linda F. Alwitt - Books - Taylor & Francis Ltd - 9780367498955 - July 20, 2023
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Andrew A. Mitchell-Linda F. Alwitt
Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

318 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 20, 2023
ISBN13 9780367498955
Publishers Taylor & Francis Ltd
Pages 318
Dimensions 235 × 153 × 21 mm   ·   484 g
Language English  
Editor Alwitt, Linda F. (DePaul University)
Editor Mitchell, Andrew A. (University of Toronto)

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