Implicative Marketing: For a Sustainable Economy - Routledge Focus on Business and Management - Touze, Florence (Audencia Business School, France) - Books - Taylor & Francis Ltd - 9780367445560 - March 24, 2020
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Touze, Florence (Audencia Business School, France)
Implicative Marketing: For a Sustainable Economy - Routledge Focus on Business and Management 1st edition

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This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.

102 pages, 15 Line drawings, black and white; 6 Tables, black and white; 15 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2020
ISBN13 9780367445560
Publishers Taylor & Francis Ltd
Pages 102
Dimensions 222 × 143 × 15 mm   ·   276 g
Language English  

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