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Principles of Strategic Communication Derina Holtzhausen 1st edition
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Principles of Strategic Communication
Derina Holtzhausen
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.
432 pages, 29 Line drawings, color; 49 Halftones, color; 3 Tables, color; 78 Illustrations, color
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 9, 2021 |
| ISBN13 | 9780367426316 |
| Publishers | Taylor & Francis Ltd |
| Pages | 342 |
| Dimensions | 255 × 176 × 35 mm · 630 g |
| Language | English |
