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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights Sandra L. Braun 1st edition
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Public Relations as Public Diplomacy: The Royal Bank of Canada’s Monthly Letter, 1943-2003 - Global PR Insights
Sandra L. Braun
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
70 pages, 1 Line drawings, black and white; 1 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 4, 2020 |
| ISBN13 | 9780367339746 |
| Publishers | Taylor & Francis Ltd |
| Pages | 70 |
| Dimensions | 222 × 145 × 11 mm · 216 g |
| Language | English |
