Tell your friends about this item:
Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change Muzafer Sherif New edition
Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change
Muzafer Sherif
The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.
218 pages