Hooked: How to Build Habit-Forming Products - Nir Eyal - Books - Penguin Books Ltd - 9780241184837 - November 6, 2014
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Hooked: How to Build Habit-Forming Products

Nir Eyal

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Hooked: How to Build Habit-Forming Products

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 6, 2014
ISBN13 9780241184837
Publishers Penguin Books Ltd
Pages 256
Dimensions 139 × 205 × 24 mm   ·   324 g
Language English  
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