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Hooked: How to Build Habit-Forming Products
Nir Eyal
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Hooked: How to Build Habit-Forming Products
Nir Eyal
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.
256 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 6, 2014 |
| ISBN13 | 9780241184837 |
| Publishers | Penguin Books Ltd |
| Pages | 256 |
| Dimensions | 139 × 205 × 24 mm · 324 g |
| Language | English |
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