Luxury Online: Styles, Systems, Strategies - Uche Okonkwo - Books - Palgrave Macmillan - 9780230555365 - February 26, 2010
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Luxury Online: Styles, Systems, Strategies

Uche Okonkwo

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Luxury Online: Styles, Systems, Strategies

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

384 pages, 221 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 26, 2010
Original release date 2008
ISBN13 9780230555365
Publishers Palgrave Macmillan
Pages 360
Dimensions 241 × 164 × 27 mm   ·   830 g
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