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Marketing Management: A Value-Creation Process Alain Jolibert 2nd ed. 2012 edition
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Marketing Management: A Value-Creation Process
Alain Jolibert
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers.
464 pages, 30 black & white tables, 20 black & white line drawings
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 31, 2012 |
| ISBN13 | 9780230240957 |
| Publishers | Macmillan Education UK |
| Pages | 464 |
| Dimensions | 216 × 274 × 24 mm · 1.13 kg |
| Language | English |
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