The Eureka Factor: Creative Insights and the Brain - John Kounios - Books - Cornerstone - 9780099537373 - January 7, 2016
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John Kounios
The Eureka Factor: Creative Insights and the Brain

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Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 7, 2016
ISBN13 9780099537373
Publishers Cornerstone
Pages 288
Dimensions 198 × 131 × 22 mm   ·   274 g
Language English  

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