The Kikkoman Chronicles: A Global Company with a Japanese Soul - Ronald E Yates - Books - McGraw-Hill Education - Europe - 9780071347365 - October 19, 1998
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The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition

Ronald E Yates

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The Kikkoman Chronicles: A Global Company with a Japanese Soul Revised edition

Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

236 pages, 1

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 19, 1998
ISBN13 9780071347365
Publishers McGraw-Hill Education - Europe
Pages 236
Dimensions 235 × 154 × 21 mm   ·   510 g
Language English  
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