Releases by Alvin J. Silk

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Cover for Alvin J. Silk · Influence of Advertising's Affective Qualities on Consumer Response (Book) (2022)

Influence of Advertising's Affec... (2022)

Cover for Alvin J. Silk · Influence of Advertising's Affective Qualities on Consumer Response (Book) (2022)

Influence of Advertising's Affec... (2022)

Cover for Alvin J. Silk · Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research (Book) (2022)

Notes on the Application of Atti... (2022)

Cover for Alvin J. Silk · What Is Marketing? (Paperback Book) (2006)

What Is Marketing? (2006)

Cover for Alvin J. Silk · What Is Marketing? (Hardcover Book) (2006)

What Is Marketing? (2006)