Multimodality, Social Media and University Branding: A Social Semiotic Approach - Enyao Li - Books - Springer Verlag, Singapore - 9789819220472 - August 24, 2026
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Enyao Li
Multimodality, Social Media and University Branding: A Social Semiotic Approach

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This book presents a social semiotic analysis of Chinese universities’ identity construction on Weibo within the framework of register typology, which differentiates seven primary types of socio-semiotic processes.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 24, 2026
ISBN13 9789819220472
Publishers Springer Verlag, Singapore
Pages 194
Dimensions 150 × 220 × 20 mm   ·   422 g   (Weight (estimated))

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