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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.
200 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 25, 2017 |
| ISBN13 | 9789063694333 |
| Publishers | BIS Publishers B.V. |
| Pages | 200 |
| Dimensions | 231 × 193 × 17 mm · 570 g |
| Language | English |
