International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics - Sandra Bell - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790825497 - October 19, 2010
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Softcover reprint of hardcover 1st ed. 2008 edition

Sandra Bell

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Softcover reprint of hardcover 1st ed. 2008 edition

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

370 pages, 41 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2010
ISBN13 9783790825497
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 370
Dimensions 155 × 235 × 19 mm   ·   530 g
Language English  
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