Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity - Martin Hewing - Books - Springer - 9783658037529 - October 24, 2013
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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition

Martin Hewing

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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition

Martin Hewing and co-author Katharina Hoelzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

191 pages, 13 black & white illustrations, 15 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2013
ISBN13 9783658037529
Publishers Springer
Pages 173
Dimensions 148 × 210 × 11 mm   ·   258 g
Language English  

See all of Martin Hewing ( e.g. Paperback Book )