Tell your friends about this item:
Developing International Strategies: Going and Being International for Medium-sized Companies 2012 edition
Rudolf Grunig
Developing International Strategies: Going and Being International for Medium-sized Companies 2012 edition
Rudolf Grunig
This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets.
368 pages, biography
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 30, 2013 |
ISBN13 | 9783642445972 |
Publishers | Springer-Verlag Berlin and Heidelberg Gm |
Pages | 368 |
Dimensions | 155 × 235 × 21 mm · 548 g |
Language | English |