Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age - Iva Petkova - Books - Springer International Publishing AG - 9783319907062 - June 6, 2018
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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition

Iva Petkova

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Engineering Legitimacy: How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age 1st ed. 2018 edition

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.

188 pages, 1 Tables, color; 1 Illustrations, color; 12 Illustrations, black and white; XVII, 188 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 6, 2018
ISBN13 9783319907062
Publishers Springer International Publishing AG
Pages 188
Dimensions 489 g
Language German  

See all of Iva Petkova ( e.g. Hardcover Book and Paperback Book )