Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business - Elvira Ismagilova - Books - Springer International Publishing AG - 9783319524580 - February 22, 2017
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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition

Elvira Ismagilova

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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 22, 2017
ISBN13 9783319524580
Publishers Springer International Publishing AG
Pages 138
Dimensions 239 × 160 × 11 mm   ·   226 g
Language German  

See all of Elvira Ismagilova ( e.g. Paperback Book )