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Marketing and American Consumer Culture: A Cultural Studies Analysis 1st ed. 2016 edition
Arthur Asa Berger
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Marketing and American Consumer Culture: A Cultural Studies Analysis 1st ed. 2016 edition
Arthur Asa Berger
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
168 pages, 28 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 28, 2016 |
| ISBN13 | 9783319473277 |
| Publishers | Springer International Publishing AG |
| Pages | 164 |
| Dimensions | 148 × 210 × 11 mm · 362 g |
| Language | French |
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