Marketing and American Consumer Culture: A Cultural Studies Analysis - Arthur Asa Berger - Books - Springer International Publishing AG - 9783319473277 - December 28, 2016
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Marketing and American Consumer Culture: A Cultural Studies Analysis 1st ed. 2016 edition

Arthur Asa Berger

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Marketing and American Consumer Culture: A Cultural Studies Analysis 1st ed. 2016 edition

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.


168 pages, 28 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 28, 2016
ISBN13 9783319473277
Publishers Springer International Publishing AG
Pages 164
Dimensions 148 × 210 × 11 mm   ·   362 g
Language French  

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