Data-Driven Customer Engagement: Mastering MarTech Strategies for Success - Ralf Strauss - Books - Springer International Publishing AG - 9783031642944 - October 31, 2024
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Data-Driven Customer Engagement: Mastering MarTech Strategies for Success 2024 edition

Ralf Strauss

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Data-Driven Customer Engagement: Mastering MarTech Strategies for Success 2024 edition

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. With decades of industry experience, Ralf Strauss offers in this book a roadmap for success, empowering marketers to navigate the challenges and seize the opportunities presented by MarTech innovation.


330 pages, 1 Illustrations, color; 209 Illustrations, black and white; Approx. 300 p. 209 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2024
ISBN13 9783031642944
Publishers Springer International Publishing AG
Pages 332
Dimensions 680 g
Language German