Greener Marketing: A Global Perspective on Greening Marketing Practice - Martin Charter-Michael Jay Polonsky - Books - Taylor & Francis Ltd - 9781874719144 - August 1, 1992
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Martin Charter-Michael Jay Polonsky
Greener Marketing: A Global Perspective on Greening Marketing Practice 1st edition

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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

432 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 1992
ISBN13 9781874719144
Publishers Taylor & Francis Ltd
Pages 432
Dimensions 347 × 159 × 26 mm   ·   658 g
Language English  
Editor Charter, Martin
Editor Polonsky, Michael Jay

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