Data Engineering for Data-Driven Marketing - - Books - Emerald Publishing Limited - 9781836623274 - March 10, 2025
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Data Engineering for Data-Driven Marketing

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Data Engineering for Data-Driven Marketing

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.

292 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released March 10, 2025
ISBN13 9781836623274
Publishers Emerald Publishing Limited
Pages 292
Dimensions 616 g   (Weight (estimated))
Editor Baluswamy, Balamurugan (Shiv Nadar University, India)
Editor Grover, Veena (Noida Institute of Engineering and Technology, India)
Editor Milanova, Mariofanna (University of Arkansas at Little Rock, USA)
Editor Nallakaruppan, M. K. (Sri Balaji University, India)
Editor Rajasekaran, Vijay Anand (Vellore Institute of Technology, India)