Artificial Intelligence in Marketing - Review of Marketing Research - K. Sudhir-Olivier Toubia - Books - Emerald Publishing Limited - 9781802628760 - March 13, 2023
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K. Sudhir-Olivier Toubia
Artificial Intelligence in Marketing - Review of Marketing Research

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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

364 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2023
ISBN13 9781802628760
Publishers Emerald Publishing Limited
Pages 344
Dimensions 238 × 160 × 24 mm   ·   650 g
Language English  
Editor Sudhir, K. (Yale University, USA)
Editor Toubia, Olivier (Columbia University, USA)

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