Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution - Keith A. Quesenberry - Books - Rowman & Littlefield - 9781538138175 - August 14, 2020
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition

Keith A. Quesenberry

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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution Third edition

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.

492 pages, 32 Tables, unspecified; 58 Halftones, black and white; 27 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9781538138175
Publishers Rowman & Littlefield
Pages 492
Dimensions 254 × 176 × 35 mm   ·   918 g
Language English  
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