Strategic Copywriting: How to Create Effective Advertising - Edd Applegate - Books - Rowman & Littlefield - 9781442244078 - November 5, 2015
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Strategic Copywriting: How to Create Effective Advertising Second edition

Edd Applegate

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Strategic Copywriting: How to Create Effective Advertising Second edition

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.

310 pages, 53 black & white illustrations, 16 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 5, 2015
ISBN13 9781442244078
Publishers Rowman & Littlefield
Pages 310
Dimensions 264 × 187 × 23 mm   ·   774 g
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