Buy-In: Saving Your Good Idea from Getting Shot Down - John P. Kotter - Books - Harvard Business Review Press - 9781422157299 - October 6, 2010
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Buy-In: Saving Your Good Idea from Getting Shot Down

John P. Kotter

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Buy-In: Saving Your Good Idea from Getting Shot Down

You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.


208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2010
ISBN13 9781422157299
Publishers Harvard Business Review Press
Pages 208
Dimensions 149 × 219 × 20 mm   ·   326 g
Language English  

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