Spanning Silos: The New CMO Imperative - David A. Aaker - Books - Harvard Business Review Press - 9781422128763 - September 16, 2008
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Spanning Silos: The New CMO Imperative

David A. Aaker

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Spanning Silos: The New CMO Imperative

'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.

217 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2008
ISBN13 9781422128763
Publishers Harvard Business Review Press
Pages 217
Dimensions 162 × 233 × 23 mm   ·   508 g
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