Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management - Mitterfellner, Olga (London College of Fashion, UK) - Books - Taylor & Francis Ltd - 9781138323094 - November 14, 2019
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1st edition

Mitterfellner, Olga (London College of Fashion, UK)

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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1st edition

This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2019
ISBN13 9781138323094
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 153 × 230 × 13 mm   ·   346 g
Language English  
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