Winning At Innovation: The A-to-F Model - Philip Kotler - Books - Palgrave Macmillan - 9781137479174 - January 13, 2015
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Winning At Innovation: The A-to-F Model

Philip Kotler

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Winning At Innovation: The A-to-F Model

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

288 pages, 48 figures, 29 tables, 5 diagrames

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 13, 2015
ISBN13 9781137479174
Publishers Palgrave Macmillan
Pages 272
Dimensions 233 × 157 × 14 mm   ·   452 g
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