Marketing Research: International Student Version - David A. Aaker - Books - John Wiley & Sons Inc - 9781118321812 - December 4, 2012
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Marketing Research: International Student Version 11th edition

David A. Aaker

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Marketing Research: International Student Version 11th edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.

664 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2012
ISBN13 9781118321812
Publishers John Wiley & Sons Inc
Pages 662
Dimensions 204 × 254 × 24 mm   ·   1.42 kg
Language English  
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