E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank - Chris Rowley-Ingyu Oh-Gerhard Kling - Books - Taylor & Francis Ltd - 9781032856704 - October 18, 2024
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Chris Rowley-Ingyu Oh-Gerhard Kling
E-Commerce and Financial Services in Asia: The Expansion and Globalization of Alibaba, Coupang and SoftBank

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This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector.

194 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2024
ISBN13 9781032856704
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 150 × 220 × 20 mm   ·   540 g
Language English  
Editor Kling, Gerhard
Editor Oh, Ingyu (Kansai Gaidai University, Osaka, Japan)
Editor Rowley, Chris (Cass Business School, City University UK, and Griffith Business School, Griffith University, Australia)

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